Farmio: From Zero to the First Product-Market-Fit Iteration
Built Farmio’s first product-market-fit iteration from the ground up: the foundations for supplier operations, merchant ordering, and B2B food distribution.
Project Overview
We partnered with Farmio to build its first product-market-fit iteration from the ground up. The work began with turning the needs of suppliers, merchants, and the operations team into a usable first product for B2B food distribution.
Our role spanned the initial product foundations and the connected workflows for ordering and operations. The aim was to give the team a working product to test with real users, learn from, and iterate as it explored product-market fit.
Key Challenges
- Multiple stakeholder types with different requirements
- Complex supply chain logistics and inventory management
- Need for mobile accessibility for on-the-go merchants
- Integration with existing communication channels (WhatsApp)
- Scalability to handle B2B customers growing requests
Client
Farmio
End-to-end food supply chain operator moving produce from farms to restaurants, hotels, and retail chains across Asia.
Key Results
Technologies
Technical Implementation
Farmio Marketing Website
Modern Next.js website showcasing Farmio's services and capabilities.
- SEO-optimized pages for organic growth
- Multi-language support for Asian markets
- Lead generation forms and CRM integration
- Product catalog showcase
- Company news and updates section
What We Delivered
Marketing Website
Next.js website at farmio.io with SEO optimization.
Supplier Portal
Inventory and order management for suppliers.
Admin Portal
Complete business management and oversight system.
Merchant App & Portal
Web and mobile ordering platform for B2B customers.
